We are a pleasure & leisure company serving consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. Our flagship brand, Playboy, is one of the most iconic and recognizable lifestyle brands in the world, driving more than $3 billion in consumer spend annually across 180 countries.

Our mission - to create a culture where all people can pursue pleasure - builds upon nearly seven decades of fighting for cultural progress rooted in the core values of equality, freedom of expression, and the conviction that pleasure is a fundamental human right.

Pleasure for All.

Learn more here.

By the Numbers

$3B
Consumer Spend
1M+
Active Digital Commerce Consumers
180+
Countries Where We Sell Products
Top 20
Most Licensed Brand in the World
3,500
Branded Retail Stores in China
~50M
Global Social Media Fans

Our Products

sexual wellness

Sexual Wellness

Everything one needs to connect more intimately and experience deeper romance.

Style and Apparel

Style & Apparel

Inspiring self-expression with the latest fashion and accessories.

lifestyle and gaming

Gaming & Lifestyle

Indulging in the good life at home and at play.

beauty and grooming

Beauty & Grooming

Celebrating individuality through cosmetics, skincare, and fragrance.