June 7, 2021

 

VIA EDGAR TRANSMISSION

 

United States Securities and Exchange Commission

Division of Corporation Finance

100 F Street, N.E.

Washington, D.C. 20549-0405

 

Attn: Cara Wirth
  Division of Corporation Finance
  Office of Trade & Services

 

  Re: PLBY Group, Inc.
    Registration Statement on Form S-1 (Registration No. 333-256855)
    Request for Acceleration of Effective Date

 

Ladies and Gentlemen:

 

In accordance with Rule 461 under the Securities Act of 1933, as amended (the “Act”), Canaccord Genuity LLC and Stifel, Nicolaus & Company, Incorporated, as representatives of the several underwriters, hereby joins PLBY Group, Inc. in requesting that the Securities and Exchange Commission (the “Commission”) take appropriate action to cause the Registration Statement on Form S-1 (File No. 333-256855) (the “Registration Statement”) to become effective on June 9, 2021 at 4:30 p.m., Eastern Time, or as soon as practicable thereafter.

 

Pursuant to Rule 460 under the Act, please be advised that we will take reasonable steps to secure adequate distribution of the preliminary prospectus to underwriters, dealers, institutions and others prior to the requested effective time of the Registration Statement.

 

We have been informed by the participating underwriters that they will comply with the requirements of Rule 15c2-8 under the Securities Exchange Act of 1934, as amended, to the extent applicable.

 

  Very truly yours,
   
  CANACCORD GENUITY LLC
     
  By: /s/ Jennifer Pardi
  Name:  Jennifer Pardi
  Title: Managing Director

 

  Stifel, Nicolaus & Company, Incorporated
   
   
  By: /s/ Craig DeDomenico
  Name:  Craig DeDomenico
  Title: Managing Director

 

 

cc: Ben Kohn, Chief Executive Officer, PLBY Group, Inc.
  W. Stuart Ogg, Esq., Jones Day
  Ben A. Stacke, Esq., Faegre Drinker Biddle & Reath LLP